The yearly Orange Festival in Sóller, Fira I Jornada de Sa Taronja, takes place in the beginning of June. The oranges have been called yellow gold because the revenues of the produce has helped to build, develop and expand the town and the surrounding areas. Historically known for producing some of the best oranges due to the specific microclimate of the area and the fertility of the soil, the festival showcases the orange as the reason for the areas prosperity at the turn of the last century.
Restaurants and hotels of the area take part offering culinary specialties around the celebrated fruit from starters to desserts and drinks. Tasting menus, ranging from 20 to 25 Euro, have been created to invite visitors to the beautiful valley. There is often a special package on offer which includes the journey by train from and to Palma and by tram from and to the Port of Sóller.