Meet the team: Magnus Nystedt

Thinking about moving to Mallorca? In this issue, our sales agent Magnus Nystedt shares with us his own experiences. Magnus moved from Sweden to Mallorca with his wife Maria and their two sons. He was attracted by the quality of life here and the ideal climate. Prior to Mallorca, Magnus worked as an office manager at the SEB office in the Old Town of Stockholm. Now he is a senior sales agent at Mallorcafastigheter working mainly with luxury properties in Palma and the southwest areas of Mallorca.

Q: Where, when and why did you move to Mallorca?
A: I moved with my family to Bonanova in 2013. We wanted to live in a country with warmer climate again after living in Asia earlier. We started looking for work opportunities, schools, good healthcare and climate and the best option was Mallorca, a choice we have never regretted.

Q: What do you like most about the life here?
A: The climate is fantastic, especially in autumn and spring. I get the opportunity to spend more time with my family than before and practice outdoor sports such as golf, paddle and running all year round.

Q: What were the major challenges during the move?
A: The Spanish bureaucracy, many things take more time than you expect.

Q: What is the biggest cultural difference you have experienced between your new country and life back home?
A: The social life is different here. You spend more time with friends and in a different way from Sweden, it’s less pretentious. It’s more important to see each other and hang out, than to make a perfect dinner. You often meet at restaurants or do some kind of activity with your friends, you don’t spend that much time at home. The children become trilingual because they go to an international school, which is a big plus. You buy food in a different way here too; you buy the meat at the butcher, the vegetables in the market and the bread at the bakery, not at home where you usually shop everything you need in one single store. The shopping here takes a little more time, but it is more enjoyable.

Q: What advice would you give to anyone following in your footsteps?
A: You need to have patience in your everyday life, an economic buffer and try to learn Spanish as soon as possible.

Q: Favorite restaurant on the island?
A: With my wife I like to go to Canela, on a crossroad to Jaime III. If we eat Saturday lunch with the children in town, we like to go to Bi Bap at Plaça del Mercat. Cas Xorc in Sóller is also good with fantastic food and beautiful views.

Q: Favorite beach?
A: Playa del Muro

Q: What is the best thing about living in Mallorca´s countryside?
A: Definitely the proximity to nature. You can clearly see all four season, there is always blooming. We have our own large garden with chickens and we can grow our own vegetables. If you want to bike or hike in the mountains, it is very close.

Q: The best hike around the area is…?
A: A good relatively easy walk that suits even with children, is the hike up to Castel Alaró from the restaurant Es Verger where you can park the car. I recommend to have lunch there after the walk, their lamb is delicious.

Q: Which are your two favourite villages here?
A: Esporles and Sóller

Q: The local vineyard  you like best is…?
A: Difficult to say, there are so many good vineyards on the island. One place I do recommend is to buy your meat on Angus Mallorca, they are also opening a vineyard now. It is located just five minutes from where I live so I go there everyday on the way to my children’s school. 

Meet the team: Patrik Flyving

Patrik joined our sales team in 2015, moving from the boat business to the property business. Patrik knows the island well since he has spent his summers in Mallorca since 1981. In 2006 Patrik moved to Mallorca permanently and worked as Captain & First officer/ Engineer in the super yacht charter industry. Now he enjoys being on dry land, living in central Palma. Patrik loves to sail and surf. At our office, he is the expert when it comes to new production properties within the Palma area. Patrik tells us a little more about himself and life in Mallorca:

I like Mallorca because… to me it has everything all 4 seasons: mountains, increadible beaches, biking and watersports.
I live in…Palma de Mallorca & Pollenca bay
In my freetime I…spend time with my baby and my fiancee, windsurf, mountainbike and hike… my Mallorquin friends think i put toghether Ikea furniture.
The best word in Spanish is… Hooombre!
If I could invite somebody for lunch, it would be… Bill Murray, Chevy chase Bob Dylan take your pick
When I want to do something special I…go straight out into Mallorca´s nature.
My favourite place on the island….Punta Avancada in Pollenca bay.
My latest purchase is…3 Ezzy taka sails.
Swedish and Mallorcans are…a perfect mix!
My favourite area to invest right now is….  Son Armadans. It is a very spanish area with very diverse propert types and plenty of green areas. Son Armadans has palatial buildings, small townhouses and incredible Penthouses!

Josephine presents the property we all have been waiting for: A fabulous new listing on the sunny side of the Palma Tennis

IMG_5227Our sales agent Josephine just listed this incredible, modern home for just under 1 million Euro by the Palma Sport & Tennis Club. “This property is truly one of a kind. A very special place. Its location is perfect being directly at the Tennis club and a few steps away from Santa Catalina, Palma´s prime location,” explains Josephine. The apartment has two spacious terraces, one of which has exceptional views. It is located on the eighth floor of a well-kept building with elevator, parking and storage room.

Renovated in 2006, the apartment is in tip-top condition. If desired, the new owners could easily open up the kitchen to the living room. Thanks to the terraces on either side of the property and its perfect southwest orientation, the property gets sun all day long. In total, there are 4 bedrooms and 3 bathrooms, 2 of them en-suite.

For more pictures and information refer to our website Ref. MF1559

IMG_2948 IMG_2925 IMG_2944 IMG_2974

Vivian Grunblatt: “The Swedish client is the ideal counterforce against seasonality”


The founder of Mallorcaresidencia, Vivian Grunblatt, was interviewed on May 8, 2016 by El Mundo, one of Spain’s largest newspapers, regarding the Swedish real estate market in Mallorca:

She greets me with a tray of freshly baked cookies and despite her name, her Nordic looks and her slightly untraceable accent, there is no doubt that this woman is a native Majorcan. She was born on the island and grew up in a city much less active than the one we see today, studied political science in the United States and later discovered that her vocation lay in the world of business and entrepreneurship. Today, her real estate agency is one of the most significant when it comes to understanding the Swedish customer. This despite of an increased competition to capture the demand of a market that is not so large – about ten million people – but ever so lucrative and secure. The interview, of course, takes place in Santa Catalina, the Little Sweden of Palma.

Q: What led you to bet on the Swedish market at a time when it had just started to develop? Were you somewhat of a visionary?

A: I started this project ten years ago, in 2005, for quite some circumstantial reasons. At first I operated from Sweden, because my husband worked as a consultant for an international company based there. Before that, I had owned a company linked to the real estate business but more related to property services, which I sold upon moving. For me, at the time, doing this work was a way of offering a product that I knew well, in combination with having a job which allowed me to return frequently to Mallorca. After all, it is the place where I was born. My parents are Hungarian and came here in 1973. As simple as that! Imagine, at that time we were only three real estate agencies who worked towards the Swedish market. Now there are thirteen, and that includes several large Swedish companies who have opened branches in Palma. Only between 2013 and 2015, I estimate that the turnover has grown by 100% which has also meant a big change in the profile of our clients.

Q: Was it difficult to sell Mallorca to the Swedish public?

A: At first, yes. Keep in mind that most of them barely knew the island, or rather had a distorted view of it: they knew it was a summer resort, maybe they had spent a weekend with the family at the beach in Alcudia, and they had heard of Magaluf (with all that implies). Basically, there was some prejudice. In fact, during the first two years my main job consisted of travelling with clients to the island. We would spend a week exploring both city and countryside, while I was trying to convince them that this destination is unbeatable. Of course, it succeeded. Then, in 2007, we moved back to Mallorca, the family grew, my husband joined the agency and everything changed for us…

Q: Did you start out here in Santa Catalina? I ask because I find the fascination that Swedes have for the area so interesting. Do you have a theory about this?

A: Yes, from the beginning we set up here, basically because we lived in the neighborhood at the time (not anymore). We hit the nail on the head choosing the location, but it was a total coincidence! We started out in a smaller office, we moved to the current in 2009… And now this one is getting a bit crowded! In fact, for a while we had a second office in San Agustin, since we also work a lot in that area, but our sales agents prefer to work here. As for the Swedish fondness for this particular area… Well, it’s hard to explain, but there is definitely some connection because the whole phenomenon goes way back. There have always been some Swedish establishments in Santa Catalina, even when there were very few Swedes living in Palma. I think our customers like the fact that it’s a lively, relatively independent neighborhood; perhaps they find the atmosphere in for example the Old Town a bit too metropolitan. However, it is undisputed that Swedish media has written extensively about the area lately, and Santa Catalina as well as Palma (note: Palma, not Mallorca) has turned into somewhat of an obsession for the Swedes.

Q: How do you capture your clients?

A: We barely have any walk-in clients, directly from the street. Our promotional work mainly transpires in Sweden, where we do a lot of publicity. We have optimized the use of the website, we assist real estate fairs in Sweden and our agents sometimes spend whole weekends there for client meetings…

But the most important thing by far, is that during these ten years we have made a name and created a good reputation, allowing us to grow and prosper.

Q: You mentioned earlier that the upswing of the Swedish market has caused a change in your clients’ profile. Could you explain this?

A: In the early years, we worked with much younger people, couples in their early forties, sometimes looking for a vacation home but mostly wanting to invest in real estate. This has changed in the last six years, perhaps due to the financial crisis. The fact is that the clients now dominating the market are people born in the fifties. They are retired or semiretired, with savings and quite a lot of money, and are eager to enjoy life. This, of course, has consequences on the type of property they demand. In 2007 people wanted to buy in Santa Ponsa, Andratx and on the east coast… They were often interested in new productions with communal areas, suitable for families with children. The new type of customer prefers an apartment that allows them to walk anywhere, not giving much importance to the number of square meters. What they do often want, however, is a good terrace to enjoy the sun on. But otherwise, they are looking for an urban environment that lets them enjoy the island life. Another very interesting aspect is that these clients prefer – if the weather allows – to spend the summer in Sweden. They buy a property in Palma to spend one week per month here between September and April. I think this is kind of the ideal client for an island that is always looking for ways to combat the seasonality.

Q: These new clients, what areas and neighborhoods are they interested in?

A: The greatest demand is definitely in the center of Palma, but areas as Cala Major, Cas Català, Illetes and Portals are also popular. Within the city, as we have already established, the absolute favorite is Santa Catalina, but lately we are also noticing a huge demand in the area of Son Espanyolet and around the new Sport and Tennis Club.

Q: Son Espanyolet?

A: Yes, the city is expanding in that direction, at least when it comes to our clients, who often find the city center a bit too urban. The Swede wants terrace and sun, which can still be found in Son Espanyolet. This year, we have started up a new department that advises developers on new works that fit the Swedish demand. We have been involved in three projects already, all of which consisted in recovering and restoring abandoned buildings in Santa Catalina and Son Espanyolet. All three projects were sold long before the construction work even began. Working with restoring is very exciting and so much fun. After all, this is where the future of the property sector on the island lies.

Q: What progress do you predict for the Swedish market in the next few years?

A: It will definitely keep growing. In the next three years, I think everything will be just fine. In fact, right now there is more demand than supply, at least regarding the demand from our clients. One has to keep in mind that the Swedish society is much about trends, and right now Mallorca is very trendy. Previously, it was Marbella or the French Riviera, but we simply offer more: better connections, higher security, and a city that is active all year round. When I was growing up it was different, but nowadays Palma is almost like a mini version of Barcelona.

Q: The danger with trends, is that they pass. What can be done to preserve the market you dedicate so much time and effort to?

A: Right now, we are the perfect destination for the Swedish clients. The challenge will be to stay as we are, which is not that easy. The other day I heard someone compare the center of Palma with Venice, which may seem exaggerated, but it is true that sometimes the flood of people here is impressive. Mallorca is so attractive because it is a place where one can rest, relax and enjoy the well-preserved landscape. Despite many mistakes of the past, so far we have managed to keep all that; I think it is worth to continue. But to suggest something a little more concrete, it would be to further increase the focus on businesses offering a traditional product in a modern, attractive packaging.

The original article can be read here:

Lawyer in Mallorca


Spanish, English & Swedish speaking lawyer in Mallorca

If you want advice regarding investments in Spain then you can contact Montis Abogados, a law firm that was founded in 1983 by Mallorcan lawyers from a family of prestigious lawyers.

g_6foto_img11_10_41This is where Nathalia Rigo Olausson is working, a Swedish-speaking lawyer and Honorary consul, offering legal advice in a possible purchase or investment. She can also help with questions regarding completion of purchase, such as tax returns and leases.
Mallorcaresidencia has partnered with Nathalia over the past ten years, when she helped our clients when buying their properties, so that the process is as efficient and convenient as possible.
Monti’s law firm is one of the leaders in Mallorca with over 35 years experience with the opportunity to offer advice in various areas of law. Their primary goal is to provide the highest quality service and as far as possible meet the client’s wishes.
For more information, visit

Scandinavian yacht charter organizer Navegara is expanding

Screen Shot 2015-01-26 at 12.11.27Navegara, the leading Scandinavian organizer of yacht charter in Mallorca. From the summer of 2015 we will also offer daily, weekly and long-term charter from Ibiza and Marbella.
Jonas Nilsson, charter manager at Navegara, is excited to offer existing and future customers the ability to charter boats from Ibiza.

– For us this was a natural step to take because we already had clients chartering boats from Ibiza in 2014. The timing is just right, as we see an increased interest in renting boats in the Balearic islands.

Princess-23mIbiza is a popular destination and the island is slightly smaller than Mallorca. It’s easy to understand why people want to discover the island’s diverse coastline by boat. Ibiza has caves, small picturesque bays, golden sandy beaches and turquoise blue waters. On the south side of Ibiza you have the famous wild nightlife, but on the north side it is the other way around, very relaxed and bohemian. Very much like the neighboring island of Formentera just south of Ibiza. Formentera is a very popular place to visit for boat charters and it is often referred to as “The last Mediterranean paradise”. You will understand why after a visit!

-Formentera is very special and we look forward sending guests to this lovely island on day charters. From Mallorca you need a week charter to be on the safe side when sailing. Just like in Mallorca, we can provide sailboats, motorboats and catamarans, with or without skipper/crew depending on the size and preference. Thanks to close cooperation with yacht owners and carefully selected charter companies, we will be able to ensure the service and quality we strive for. We have high standards for our suppliers, since it is important for us to deliver the best possible charter experience and create value to our customers, says Jonas Nilsson.

Navegara have a large and varied selection of yachts from Marbella and the famous Puerto Banus. Marbella is a major tourist resort on the Spanish Costa del Sol and has been the place to be for the rich and famous. And with an extensive facelift of Marbella town it is on its way back to former glory days. What will distinguish a yacht charter in Marbella from Mallorca?
– Around Marbella the distances are generally a little bit longer, but it will be exciting with new destinations! From Marbella you can easily sail to the mysterious and exotic city of Tangier in Morocko. I cannot wait to get there, Jonas Nilsson concludes.

Navegara arranges day trips, weekly tours and tailor-made tours in the Mediterranean, mainly around Marbella and the Balearic islands of Mallorca and Ibiza.

Interview on entrepreneurship in Mallorca

Fredrik Norrbin in MallorcaIn this post we ask some questions to Fredrik Norrbin about entrepreneurship in Mallorca and what he’s up to during the day.

Tell us a little about yourself and how you ended up in Mallorca.

I moved to Mallorca with my family at the end of 2011. By that time the idea was that we would be holidaying here for about a year, but then we ended up staying. It’s hard not to like Mallorca!

What made you chose to stay?

For me, the challenge was to move from safe Sweden to a country I had only visited a few times, where I did not speak the language, to get everything to work out as we wanted. Now after about 3 years, it feels like the pieces have fallen into place.

You run a few projects, including SEO Ibérica, tell us more!

SEO Ibérica is the foundation of the various projects I work with during the day. I help to design and develop websites which we then drive traffic to and focus on search engine optimization.

What was it that made you start with websites and search engine optimization?

I worked with selling Search Engine Optimization (SEO) services in Sweden in the early 2000s when Google took over the market. Online marketing has always been present in various ways so I know how important it is for business owners to have a good visibility in search engines. Everyone uses Google to find information in different ways.

When I came to Mallorca, I noticed how difficult it was to find relevant answers when I did searches, so that is how the idea came about. The design and developing of websites goes hand in hand with SEO and is something that customers request.

What are your best tips if you want your website to get a higher ranking in Google but you do not have a good knowledge in programming and SEO?

I would begin by improving the titles of the website’s home page and all the pages. Each title should be unique, and contain the keywords you are focusing on the respective page. Once it is in place, I would spend time to start your own blog and networking with other industry professionals, partners, journalists, bloggers and others

If you are interested, there is more to read on my blog (in English), and further in depth information of

What have been the biggest challenges of starting and running a business in Majorca?

Paperwork is not my thing so I decided to hire a company to help me with company registration and accounting etc. Otherwise I would never got started. Since it is still noticeable that there is a recession, business owners hold on to their money and decisions take a little longer. But it definitely feels like it is getting better and better!

Do you have any tips for those who read the interview and are eager to start a business in Mallorca?

Nothing in particular really besides having a passion for what you do, or else you will give up too early. And I would like to know more Spanish, that would probably had benefited me a lot!

Finally, do you have any personal goals for 2015?

Good question! I will continue to double annual sales in SEO Ibérica. Then I want to continue to focus on my other projects. Navegara will expand its operations from focusing only on Mallorca to also offer yacht charter from Ibiza and Marbella. And I will soon launch a new exciting project that can be found on

TV IB3 – Mallorcaresidencia

Although the tough Spanish crisis with a high number of unemployment and a difficult economic situation. The real estate market in Mallorca do not hit as hard as on the mainland. We’ve been busy during the high season, with viewings and new clients. Our clientele is mainly from Scandinavia, majority from Sweden and that was the main reason why the news channel IB3, contacted us. They wanted to do short reportage about us, which we thought was fun.

IB3 is a Mallorcan TV-channel with daily local news in Mallorca.

Watch the news report  here:


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