Josephine presents the property we all have been waiting for: A fabulous new listing on the sunny side of the Palma Tennis

IMG_5227Our sales agent Josephine just listed this incredible, modern home for just under 1 million Euro by the Palma Sport & Tennis Club. “This property is truly one of a kind. A very special place. Its location is perfect being directly at the Tennis club and a few steps away from Santa Catalina, Palma´s prime location,” explains Josephine. The apartment has two spacious terraces, one of which has exceptional views. It is located on the eighth floor of a well-kept building with elevator, parking and storage room.

Renovated in 2006, the apartment is in tip-top condition. If desired, the new owners could easily open up the kitchen to the living room. Thanks to the terraces on either side of the property and its perfect southwest orientation, the property gets sun all day long. In total, there are 4 bedrooms and 3 bathrooms, 2 of them en-suite.

For more pictures and information refer to our website Ref. MF1559

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Top Four Fixer-Uppers on The Market in Palma

Anyone who’s ever watched an hour of renovation realities on TV, or renovated a property before, knows that miracles are possible with a little elbow grease and a checkbook. For many, fixer-uppers are the best option in Mallorca´s escalating real estate market. Here, we’ve highlighted four properties in need of some major TLC that could be true gems:

Studio with spectacular views in Cala MajorIMG_2338

Asking: 79.000 Euro Ref.: MF1531 

What we love: Aside from the price, we love the fabulous view you have from the apartment. The terrace is large enough to be able to sit outside and enjoy the sun. The beach is very close and there is a 24 hour concierge, which is always handy to have. 

What I would do about it: We would definitely renovate the bathroom, put in a new kitchen, floor and paint. Some nice plants on the terrace can give it a final touch. With this, the apartment can be an excellent step-in property or a rental property that can go for about 500 Euro/month.

Large apartment on a quiet street of Son Armadans1

Asking: 500.000 Euro Ref.: PL001

What we love: Spacious and bright rooms. Oversized living room on two levels with access to two large terraces. Lovely vintage floors and views to the gardens and the Church of Son Armadans.

What we´d do: The kitchen and the bathrooms need a complete makeover. We would keep the original flooring. We would throw some walls: between the kitchen and the living room and between the two smaller bedrooms.

Beautiful townhouse with terrace in Santa Catalina

Asking: 895.000 Euro Ref.: MF1378

What we love: Hip Santa Catalina location, traditional two floor townhouse, wooden beams, private patio with possibility of additional roof terrace.

What we´d do: The possibilities here are endless. We would add a garage, redo the bathrooms, move the kitchen to the patio side and add a roof terrace to gain sun all day long.

Authentic townhouse to renovate in Son Armadans

Asking: 370.000 Euro Ref.: MF1408

What we love: Great location close to the new Palma Sport & Tennis Club. Wooden beams, fireplace. It can be turned into two apartments or left as a single family home..

What we´d do: The house needs a full update so you need to go in with quite an open budget. Renovating but keeping the original traditional features would add big style and increase the future resale value significantly.

Vivian Grunblatt: “The Swedish client is the ideal counterforce against seasonality”


The founder of Mallorcaresidencia, Vivian Grunblatt, was interviewed on May 8, 2016 by El Mundo, one of Spain’s largest newspapers, regarding the Swedish real estate market in Mallorca:

She greets me with a tray of freshly baked cookies and despite her name, her Nordic looks and her slightly untraceable accent, there is no doubt that this woman is a native Majorcan. She was born on the island and grew up in a city much less active than the one we see today, studied political science in the United States and later discovered that her vocation lay in the world of business and entrepreneurship. Today, her real estate agency is one of the most significant when it comes to understanding the Swedish customer. This despite of an increased competition to capture the demand of a market that is not so large – about ten million people – but ever so lucrative and secure. The interview, of course, takes place in Santa Catalina, the Little Sweden of Palma.

Q: What led you to bet on the Swedish market at a time when it had just started to develop? Were you somewhat of a visionary?

A: I started this project ten years ago, in 2005, for quite some circumstantial reasons. At first I operated from Sweden, because my husband worked as a consultant for an international company based there. Before that, I had owned a company linked to the real estate business but more related to property services, which I sold upon moving. For me, at the time, doing this work was a way of offering a product that I knew well, in combination with having a job which allowed me to return frequently to Mallorca. After all, it is the place where I was born. My parents are Hungarian and came here in 1973. As simple as that! Imagine, at that time we were only three real estate agencies who worked towards the Swedish market. Now there are thirteen, and that includes several large Swedish companies who have opened branches in Palma. Only between 2013 and 2015, I estimate that the turnover has grown by 100% which has also meant a big change in the profile of our clients.

Q: Was it difficult to sell Mallorca to the Swedish public?

A: At first, yes. Keep in mind that most of them barely knew the island, or rather had a distorted view of it: they knew it was a summer resort, maybe they had spent a weekend with the family at the beach in Alcudia, and they had heard of Magaluf (with all that implies). Basically, there was some prejudice. In fact, during the first two years my main job consisted of travelling with clients to the island. We would spend a week exploring both city and countryside, while I was trying to convince them that this destination is unbeatable. Of course, it succeeded. Then, in 2007, we moved back to Mallorca, the family grew, my husband joined the agency and everything changed for us…

Q: Did you start out here in Santa Catalina? I ask because I find the fascination that Swedes have for the area so interesting. Do you have a theory about this?

A: Yes, from the beginning we set up here, basically because we lived in the neighborhood at the time (not anymore). We hit the nail on the head choosing the location, but it was a total coincidence! We started out in a smaller office, we moved to the current in 2009… And now this one is getting a bit crowded! In fact, for a while we had a second office in San Agustin, since we also work a lot in that area, but our sales agents prefer to work here. As for the Swedish fondness for this particular area… Well, it’s hard to explain, but there is definitely some connection because the whole phenomenon goes way back. There have always been some Swedish establishments in Santa Catalina, even when there were very few Swedes living in Palma. I think our customers like the fact that it’s a lively, relatively independent neighborhood; perhaps they find the atmosphere in for example the Old Town a bit too metropolitan. However, it is undisputed that Swedish media has written extensively about the area lately, and Santa Catalina as well as Palma (note: Palma, not Mallorca) has turned into somewhat of an obsession for the Swedes.

Q: How do you capture your clients?

A: We barely have any walk-in clients, directly from the street. Our promotional work mainly transpires in Sweden, where we do a lot of publicity. We have optimized the use of the website, we assist real estate fairs in Sweden and our agents sometimes spend whole weekends there for client meetings…

But the most important thing by far, is that during these ten years we have made a name and created a good reputation, allowing us to grow and prosper.

Q: You mentioned earlier that the upswing of the Swedish market has caused a change in your clients’ profile. Could you explain this?

A: In the early years, we worked with much younger people, couples in their early forties, sometimes looking for a vacation home but mostly wanting to invest in real estate. This has changed in the last six years, perhaps due to the financial crisis. The fact is that the clients now dominating the market are people born in the fifties. They are retired or semiretired, with savings and quite a lot of money, and are eager to enjoy life. This, of course, has consequences on the type of property they demand. In 2007 people wanted to buy in Santa Ponsa, Andratx and on the east coast… They were often interested in new productions with communal areas, suitable for families with children. The new type of customer prefers an apartment that allows them to walk anywhere, not giving much importance to the number of square meters. What they do often want, however, is a good terrace to enjoy the sun on. But otherwise, they are looking for an urban environment that lets them enjoy the island life. Another very interesting aspect is that these clients prefer – if the weather allows – to spend the summer in Sweden. They buy a property in Palma to spend one week per month here between September and April. I think this is kind of the ideal client for an island that is always looking for ways to combat the seasonality.

Q: These new clients, what areas and neighborhoods are they interested in?

A: The greatest demand is definitely in the center of Palma, but areas as Cala Major, Cas Català, Illetes and Portals are also popular. Within the city, as we have already established, the absolute favorite is Santa Catalina, but lately we are also noticing a huge demand in the area of Son Espanyolet and around the new Sport and Tennis Club.

Q: Son Espanyolet?

A: Yes, the city is expanding in that direction, at least when it comes to our clients, who often find the city center a bit too urban. The Swede wants terrace and sun, which can still be found in Son Espanyolet. This year, we have started up a new department that advises developers on new works that fit the Swedish demand. We have been involved in three projects already, all of which consisted in recovering and restoring abandoned buildings in Santa Catalina and Son Espanyolet. All three projects were sold long before the construction work even began. Working with restoring is very exciting and so much fun. After all, this is where the future of the property sector on the island lies.

Q: What progress do you predict for the Swedish market in the next few years?

A: It will definitely keep growing. In the next three years, I think everything will be just fine. In fact, right now there is more demand than supply, at least regarding the demand from our clients. One has to keep in mind that the Swedish society is much about trends, and right now Mallorca is very trendy. Previously, it was Marbella or the French Riviera, but we simply offer more: better connections, higher security, and a city that is active all year round. When I was growing up it was different, but nowadays Palma is almost like a mini version of Barcelona.

Q: The danger with trends, is that they pass. What can be done to preserve the market you dedicate so much time and effort to?

A: Right now, we are the perfect destination for the Swedish clients. The challenge will be to stay as we are, which is not that easy. The other day I heard someone compare the center of Palma with Venice, which may seem exaggerated, but it is true that sometimes the flood of people here is impressive. Mallorca is so attractive because it is a place where one can rest, relax and enjoy the well-preserved landscape. Despite many mistakes of the past, so far we have managed to keep all that; I think it is worth to continue. But to suggest something a little more concrete, it would be to further increase the focus on businesses offering a traditional product in a modern, attractive packaging.

The original article can be read here:

StayCatalina Boutique Hotel-Apartments


New and stylish hotel with apartments in Santa Catalina

StayCatalina Boutique Hotel-Apartments, a unique experience in staying in an official 4-star hotel with the added space and flexibility of an apartment. The five apartment-suites feature fully fitted kitchens, outdoor space and the tranquillity and peace of mind that you are staying in fully licensed and hotel standard accommodation. All bedrooms face the back of the building to ensure a good night’s rest.

The hotel is situated on a quiet one way street in the middle of Santa Catalina, about 100m from the market and 200m from the harbour. Its streets are lined with a mixture of humble two to three story houses and modernist buildings, giving it and open an sunny feel, in comparison to the narrow streets of the Old Town. In the heart of the area lies Palma’s oldest market which is surrounded by many trendy restaurants, street cafes and shops.

The area is located only a stone’s throw away from the Club Nautico marina and the famous Baluard museum with its captivating terraces. The elegant shopping street Jaime III, the gothic district and Palma city beach in front of the cathedral are all within 10 minutes walking distance. Despite this proximity to the centre, Santa Catalina feels sufficiently removed to retain its famed “village” feel.

More information on the website

Son Julia Boutique Hotel


The ideal hotel in Mallorca to unwind and get pampered

The Son Julia Boutique Hotel in Mallorca, is the perfect hideaway to escape from your daily routine. It is a stunning boutique hotel set in a peaceful 300 years old garden with fantastic facilities. This 15th century mansion has an atmosphere of elegance and tranquility, located in the idyllic countryside of Mallorca.

The hotel has an absolutely stunning location with views over the surrounding countryside. It offers spacious rooms and impressive suites, where original features have been preserved wherever possible.

In the beautiful garden you can relax and enjoy the Mallorcan sunshine while the children play.

Son Julia Country House Hotel Mallorca has a gym, a tennis court, a spa and two swimming pools. There are several golf courses nearby and the hotel also organizes bicycle tours on the island.

The restaurant Las Bovedas has an outdoor terrace overlooking the hotel’s vineyards. It offers creative, Mediterranean-inspired dishes prepared with fresh ingredients. The wine list includes the hotel’s own tasty wine, Chapren.

More information on the website

Hospes Maricel & Spa Hotel


A luxury boutique hotel by the sea in Mallorca

Hospes Maricel & Spa Hotel is one of the most prestigious hotels on the island. It is unique for its combination of majestic architecture and avant-garde style in the natural colours and sublime materials.

It is a luxury hotel in Mallorca by the sea, with impressive views of the Mediterranean Sea and a very elegant design. It is located in a wide space and has an open air swimming pool that practically joins with the sea.

This boutique hotel can be found in Ca’s Catala, a calm residential area of the island, only 4 km from the centre of Palma de Mallorca and 2 km away from the exclusive Puerto Portals. 

You will be able to view an incredible sunset over the sea while you enjoy a delicious cocktail on the terrace and soak in the tranquility of the surroundings with the sound of the waves.

More information on the website

Hotel Sant Francesc


An unforgettable experience in the heart of Palma

The 5-star hotel is located inside a restored and renovated 19th-century mansion on the magnificent Sant Francesc Square, in the historic centre of Palma the Mallorca. The majority of the rooms offers wood-beamed ceilings and covered verandas, as well as features like original frescos and moldings. The hotel is a tranquil oasis in the heart of Palma with a perfect blend of the dynamic capital and the relaxed island lifestyle of Mallorca.

A team of architects, interior designers and landscape architects have designed the rooms and created outdoor spaces that are sophisticated, harmonious and inviting. There is an exquisite collection of contemporary art, design and photographs. Many of the works have been specifically commissioned for the hotel.

The hotel is situated in one of Palma’s oldest quarters, which dates to the Arabian Madina Mayurqa settlement. The narrow streets that exist to this day are a testimony to this earlier era.

More information on the website

Puro Hotel Palma


A welcoming hotel with style in the Old Town of Palma

Puro Hotel Palma is a contemporary design hotel located in a XVIII century palace in the La Lonja district in the Old Town of Palma de. This friendly urban hotel combine modern design, style and comfort. Every room is different and has its own character with stylish furniture and a bohemian touch.

Puro Hotel Palma is a great option when you are looking for a combination of the ideal location, comfort, shopping and the best leisure options in Palma. La Lonja is a district with centennial buildings and cobbled streets. It is one of the busiest areas of Palma where you will find the best shops, art galleries, restaurants, bars, vibrant daytime atmosphere and nightlife.

The hotel also has a small rooftop swimming pool where you can refresh yourself next to the Balinese beds that are separated by the solarium and 2 towers making this place a unique space where you can relax while enjoying spectacular city views.

More information on the website

Property of the week


Elegant apartment with two terraces in Santa Catalina.

This elegant apartment is located on a quiet street of Santa Catalina, Palma. The building has recently been renovated and has unique Spanish features such as a nice entrance with wooden beams.
The apartment is located on the second floor accessible with easy stairs. It is very bright thanks to many windows. It has a constructed surface of 100 m2 plus two terraces of 10 and 15 m2. The roof terrace has very nice views of the Palma Harbour. The large living room is combined with an open kitchen and there is a separate dining area. There are two bedrooms, one bathroom and one guest toilette.
Additional information: Wooden floors and windows with climatic double glass, quality wooden doors, gas central heating and central air-conditioning, satellite TV, street parking.
Santa Catalina is a trendy district of Palma which is very close to Club Nautico. It is famous with its restaurants,street cafes and the lively market hall. It is a short walking distance to the Baluard Museum and to the city center. The Palma city beach in front of the cathedral can be reached in 10 minutes. A quick bus service takes you to the airport and the various beaches. Santa Catalina is one of the most sought-after areas with its original 3-storey fisherman cottages and the tree-lined streets.

For more information and pictures Click here

Property of the week

Incredible ground floor with sea views in Cala Major

This luxury ground floor apartment has been completely refurbished. The modern and bright apartment with a spaciousness floor plan provides a nice terrace facing south and direct access to the sea.
The living area of 145 m2 is spread over three bedrooms and three bathrooms, two en-suite bathrooms. There is a fully equipped kitchen, a bright living-dining area and a chill-out area with direct access to a shower room.
Additional information: mains electric, mains water, asphaltic access road, hot water via electric boiler and parking with electric garage door.
Cala Major is a vibrant area with restaurants and cafes open all year round. There are many people who visit the famous beach because of the good public transport. It takes about 5 minutes by car to Palma City and 15 minutes to the airport.

For more information and picture Click here

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